Press Releases
Real estate agents find a new way to answer an old question: “Should I remodel or move?”
Sunnyvale California, February 12, 2008 — Many real estate agents find that discussing the remodel-or-move decision with the average homeowner can be a painful subject. Issues such as remodeling costs, property taxes, appreciation, and moving expenses have to be calculated and explained to the homeowner, which often leads to a confusing and lengthy discussion.
But a growing number of real estate agents are turning this challenge into an opportunity. These business-savvy agents are tapping this market segment to get listings now and build their client base for future referrals.
“For years now, I have met with homeowners who were on the fence whether they should remodel or move and I had a difficult decision to make, “says Nina Yamaguchi, managing broker of Coldwell Banker, Cupertino De Anza. “I could spend a few minutes with them and offer whatever advice I could with limited information, or I could tell them I would be happy to help them if they decided to move. Neither answer was very good,” I thought.
Looking for a way to turn these homeowners into clients, Yamaguchi found the book Remodel or Move? Make the Right Decision, and its associated web site, www.remodelormove.com, which addresses this exact question. “Now, when I meet a homeowner facing the remodel-or-move question, I give them a copy of this book with my card attached and show them where to find the online calculator. It takes me just a few minutes, and now the homeowner sees me as a helpful and trustworthy resource for this and more of their homeownership questions. I follow up after they have had a chance to think about their options, and then we are able to have a very meaningful discussion.”
“A partnership with real estate agents is a win-win relationship,” says Dan Fritschen, author of Remodel or Move. “We work with real estate agents nationwide to provide the calculator, help with direct mail pieces, and provide articles and content for their newsletters and web sites. We share the same goal as real estate agents—to create a long lasting relationship with homeowners.”
About www.remodelormove.com:
Remodel or Move™ is an independent organization whose mission is to empower consumers to make the best remodel-or-move decision. To achieve this mission, Remodel or Move provides reference materials, evaluation tools, and no-nonsense advice to all consumers. Remodel or Move promotes no agenda other than the interests of consumers.
For more information on home remodeling trends and costs, visit: www.remodelormove.com and remodelestimates.com.
Contact: Barb Fujito 888-825-4169 or send an email to barb@remodelormove.com |
